Intelligent reputation management
We have developed an intelligent reputation management programme to assess the specific reputation profile of companies or organisations, as well as their senior management. We use pre-defined indicators to classify the nature and extent of positive / negative changes affecting the organisation’s reputation. We develop a complex system tailored to the company’s unique reputation profile to anticipate reputational risks and opportunities related to specific changes in the market and its regulation, and/or to management decisions. Our communication risk analysis is mapped to various alert levels, which trigger specific procedural protocols in case of an expected or real crisis situation. (See below Crisis Communication Programme.)
Crisis Communication Programme
Pressinform’s Crisis Communication Programme defines the strategy to be applied in the communication of crisis situations, the procedures to be followed, the persons responsible and their tasks, the system of their cooperation, the rules to be applied and the tasks to be performed in the course of crisis communication. It provides support for solving problems and prepares the designated employees of the organisation for the communication management of crisis situations. Furthermore, it assesses the nature and extent of the damage to the organisation’s reputation and provides a complex plan to restore and rebuild the company’s reputation and recognition.
Media research and analysis
The mass and social media have become one of the main instruments of our lives. Most information, however, often reaches the public in a saturated way, full of misunderstanding or preconceptions. In order to communicate in a purpose-driven and effective way, it is essential to understand the perceptions, knowledge and emotions the media instils in us. Our media research and analyses provide a comprehensive summary of how the press and social media relate to an organisation, brand or individual, thus helping us to find solutions to effectively validate our clients’ business interests.