You can bee more active!
The aim of the complex sustainability programme “You can bee more active!” is to raise awareness of the ecological importance of pollinators, to improve the economic position and competitiveness of Hungarian beekeeping and the honey-production sector, providing a living for about 20,000 families, and to encourage domestic honey consumption. Through educational publications, interactive exhibitions and extensive offline and online media coverage, the campaign intends to make society and economic operators aware of the need to act to protect pollinators. The programme is targeted at everyone, with particular emphasis on specific social groups. Examples include story books for pre-school children, and publications, educational hives and bank account packages for sustainable development primarily targeting young adults. Previously missing from the domestic market, these channel 0.2 percent of all purchases by card towards supporting beekeepers. Highlights of the programme include the One with Nature World Exhibition on Hunting and Nature, the realisation of one of Europe’s largest bee-related exhibitions at the Hungarian Natural History Museum and a cross-border and national kindergarten roadshow across more than 6,500 kilometres. At a highly successful national drawing competition for small children, around 6,300 entries were submitted from 707 kindergartens in 468 municipalities from six countries. The campaign “You can bee more active!” was selected as No. 1 in the International Public Relations Association’s 2021 regional competition in the category “Supporting urgent action against climate change and its impacts”, and was also chosen as one of the four best communication programmes of the year in Eastern Europe. Furthermore, the programme has also won two of the most prestigious national awards: the CSR Hungary Award 2021 “Best Environmental Responsibility” category and the special environmental prize of the Good Doing CSR Award. The campaign website is https://www.tehetszmehtobbet.hu/.